Scopely has acquired a majority stake in Loom Games, the Istanbul-based studio behind mobile hybrid-casual hit "Pixel Flow!," bringing the developer's approximately 20-person team into the publisher's operating ecosystem.

What kind of game is Pixel Flow! and why does it matter?

"Pixel Flow!" launched only a few months ago and has already accumulated millions of daily active users, according to Scopely. The hybrid-casual title has climbed the top-grossing charts at a pace the company called "remarkable," placing Loom Games among a small cohort of new mobile studios that break into the top ranks on first release. Co-founders Kübra Gündoğan (CEO) and Emre Çelik (CTO) will continue to lead the team from Istanbul.

Who said what about the deal?

Scopely Chief Revenue Officer and board member Tim O'Brien framed the investment as part of the publisher's ongoing hunt for breakout mobile teams. "'Pixel Flow!' is only a few months into its journey, yet it's already reached millions of players and climbed the top-grossing charts at remarkable speed," O'Brien said. "The combination of creativity, willingness to iterate, and immediate traction in the mobile game space is extremely rare and impressive."

Gündoğan, speaking for the Loom Games side, said the deal preserves creative autonomy while opening Scopely's publishing infrastructure. "Scopely shares our passion for games and brings deep experience in developing and scaling products, all while caring about players," she said. "Their unique ecosystem will allow us to maintain our creative autonomy while also learning from each other and continuing to build games that can become a meaningful part of players' lives for the long term."

Where does Loom Games fit in Scopely's portfolio?

The acquisition extends Scopely's development capacity in Turkey, a market the publisher now classifies as a strategic EMEA hub. Scopely currently ranks as the top-grossing mobile games publisher in the U.S. and second globally, according to the company, with lifetime revenue above $10 billion. Its portfolio includes the recently absorbed Niantic titles "Pokémon GO," "Monster Hunter Now," and "Pikmin Bloom," plus "MONOPOLY GO!" — which Scopely says became the fastest mobile game in history to surpass $6 billion in lifetime revenue. The publisher returned to TIME's "100 Most Influential Companies" list in 2025.

What was the studio's funding history?

Loom Games closed a seed financing round last year, with Arcadia Gaming Partners and e2vc among the investors. Arcadia Managing Director Akin Babayigit called the studio "the latest Turkish startup to reach unicorn-level status." Deal valuation terms for the majority-stake transaction were not disclosed. Advisors included Skadden, Arps, Slate, Meagher & Flom LLP and Hergüner Bilgen Üçer for Scopely, with Aream & Co. as financial advisor and KECOS plus Fenwick & West LLP for Loom Games.

What's next for the team?

The Istanbul team will continue operating under Gündoğan and Çelik, integrating with Scopely's proprietary technology platform, Playgami, while retaining its published roadmap. Watch for Loom Games' first roadmap announcement as a Scopely studio through the rest of 2025, and for any disclosure of the hybrid-casual pipeline feeding the publisher's broader live-ops stack.