Epic Games is preparing a Steam-style upgrade for its PC storefront, according to a report carried by Yahoo Tech, signaling the company's latest attempt to close the feature gap with Valve's dominant platform.

The move matters for developers and publishers weighing distribution strategy on PC. The Epic Games Store has long drawn criticism for missing storefront features that Steam users take for granted, and a functional overhaul directly changes how studios present, merchandise and ultimately sell their games to Epic's audience.

What changes for studios and players?

For studios, storefront upgrades of this kind typically translate into:

• Better discoverability tools, affecting how games surface to browsing players
• Improved store presentation options for product pages
• Stronger merchandising mechanics that influence conversion on the platform

For players, the comparison point is Steam, which has spent years refining store curation, recommendation feeds, user reviews and community features. Epic's 12% revenue share has drawn publishers to the platform since its 2018 launch, but the storefront experience has remained a recurring complaint from users.

Epic has historically tied major store announcements to its State of Unreal presentations and seasonal sales events, and the company has used free weekly game giveaways as its primary user-acquisition lever on PC.

Why the timing matters

The PC market remains a two-horse race in storefront infrastructure, with Steam holding the dominant share and Epic competing on economics and exclusives. Any meaningful upgrade to Epic's store tooling shifts the calculus for publishers deciding whether to launch day-and-date on the platform, skip Steam temporarily, or embrace Epic's lower cut permanently.

Developers should watch Epic's official channels for the full feature breakdown — what the upgrade includes in practice, and when it ships to all users, will determine whether it changes distribution decisions or simply catches the store up to baseline expectations.