Griffin Gaming Partners and Entertainment 360 launch Hitpoint Entertainment

Venture capital firm Griffin Gaming Partners and Hollywood talent agency Entertainment 360 have jointly formed Hitpoint Entertainment, a production company dedicated to adapting video games for TV and film, the two firms announced yesterday.

Hitpoint will "source, develop, package, and produce adaptations" of selected games across a wide genre range — action, comedy, romance and beyond, according to news shared with GamesBeat. The model mirrors production companies like Story Kitchen (formerly DJ2 Entertainment), which co-produced hits such as Paramount's Sonic the Hedgehog film series rather than running its own studio lot.

What does Hitpoint change for studios and IP holders?

The core pitch is timing. The founders say Hitpoint will identify games ripe for adaptation "early," without waiting years for a franchise to mature before shopping screen rights.

"There has long been an infrastructure in Hollywood for discovering books and other underlying material early," an Entertainment 360 representative said in the announcement. "HITpoint brings that same focus to gaming. Together with Griffin, we can identify compelling IP at an early stage, bring it into a development environment, and pair it with filmmakers who genuinely understand the material and what makes it special."

That's a structural shift for developers. Games with modest cultural footprints — or even unreleased titles — could now attract packaging interest before they build years of market history. For publishers, it opens a monetization path (adaptation rights and producing fees) that historically required proven franchise scale.

Entertainment 360's existing adaptation track record

Entertainment 360 is not starting cold. The agency recently helped Atari and Universal pen an exclusive deal to adapt Atari's game franchises. Per The Hollywood Reporter, several of its clients are already attached to game-based projects, including Nintendo and Sony Pictures' adaptation of The Legend of Zelda.

Griffin Gaming Partners brings the other half of the equation: deep gaming-sector deal flow and an investor network that can spot rising IP before Hollywood scouts do. The joint venture effectively couples game-industry sourcing with entertainment packaging under one roof.

Why the packaging model matters

Hitpoint won't build sets or finance slates directly. Like Story Kitchen, it will attach writers, directors and producing partners to game IP and shepherd projects through studios and streamers. That keeps capital requirements light and lets the company place bets across many genres simultaneously.

For developers and publishers weighing adaptation offers, that means a new early-stage buyer in a market where Story Kitchen and Legendary have concentrated much of the recent activity. Early-stage IP packaging compresses the timeline between a game's launch or even pre-launch and its first screen deal.

Watch whether Hitpoint announces its first slate of signed titles and producing partners — the speed of that first slate will signal whether early-identification packaging works as a business or stays a thesis.