Griffin Gaming Partners and Entertainment 360 launch HITpoint Entertainment

Griffin Gaming Partners, a game-focused investor with more than $1.6 billion in assets under management, has launched HITpoint Entertainment with Hollywood production company Entertainment 360 to adapt video games for film and television.

The venture will find, develop and produce adaptations across genres. Its slate will span action, horror, romance, comedy and coming-of-age stories. HITpoint will pursue both major franchises and independent games.

What does this change for developers?

The structural point matters more than the announcement itself. Game creators will be involved from early development through production. That is a departure from the common pattern, in which studios license IP and marginalize the original team.

HITpoint will combine two networks. Griffin brings connections to developers and publishers, plus a portfolio of over 100 companies. Entertainment 360 brings film and television production experience, with credits including Game of Thrones.

The venture will also draw on Griffin's recently launched indie game fund. That fund gives HITpoint a pipeline: it can identify promising games and creators before they reach mainstream attention.

Why now

The timing reflects market demand. Peter Levin, Griffin co-founder and managing director, said gaming now dominates many studio and streaming development lists for third-party source material.

Recent adaptations support the claim. Levin cited Fallout, The Last of Us, A Minecraft Movie and Super Mario as examples of the format's commercial traction.

"Griffin has spent many years building trusted relationships across the gaming community, from major publishers to the independent studios we support," Levin said.

"We see this vehicle as a differentiating resource for our 100 plus portfolio companies, our strategic partners as well as the gaming ecosystem writ large. Video games represent one of the most exciting sources of stories and characters for film and television, but adapting them successfully requires a real understanding of the creativity and passion developers bring to their work."

The mechanism, plainly

HITpoint operates as a bridge. On one side sits Griffin's deal flow: portfolio companies, publisher relationships and the indie fund. On the other sits Entertainment 360's production capability.

For portfolio studios, the venture offers a route to screen revenue without building internal film expertise. For independent developers, the indie fund connection creates early access to adaptation interest. For buyers in Hollywood, HITpoint pitches pre-vetted IP with creators attached.

The model mirrors how successful adaptations have worked recently. Fallout and The Last of Us both kept original developers close to production. HITpoint formalizes that approach as a business, not a one-off arrangement.

What to watch

No first projects, executive appointments or financial commitments were disclosed at launch. The open questions are concrete: which portfolio companies get first adaptation deals, how the indie fund funnels titles into the pipeline, and whether the venture secures a streaming or studio partner for its initial slate.

Watch for HITpoint's first announced adaptation. That deal will signal whether the venture targets major franchises first or uses the indie fund to build from smaller properties.