Google will cut Google Play's commission from 30% to as low as 20% in the European Union, the United Kingdom and the United States starting June 30, with the rest of the world waiting longer for the change.

Paul Feng, Vice President of Engineering for Google Play, confirmed the timeline in a company blog post. Google first signaled its intentions in March, ahead of the conclusion of its long-running legal battles with Epic Games.

How will the new commission work?

The rate a developer pays will no longer be a single standard percentage. Instead, Google will determine it based on several factors, with the user's download date acting as the dividing line:

• 25% if the user downloaded the app before the changes take effect.
• 20% if the download happens after implementation.

The rate can drop further still depending on three additional variables: the app's revenue, the payment system the user chooses, and the developer's participation in Google's special programs. Google has not yet detailed the full discount structure for those variables.

The current standard commission on Google Play remains 30% until the new rules take effect.

What changes for studios?

For developers operating in the three launch regions, the shift introduces a two-track revenue split that will run in parallel for an extended period. Every active install predating June 30 will continue generating revenue at the 25% rate, while new installs fall under the 20% baseline.

That means studios will see blended effective commission rates that depend heavily on the age and growth profile of their user base. A mature app with a large installed base keeps paying 25% on most of its existing audience, while a fast-growing new title captures the lower rate on every new download.

Developers who route payments through alternative systems or qualify for Google's special programs can push the rate below those headline figures — an operational lever that monetization and finance teams will need to model against integration costs.

Studios outside the EU, UK and US see no immediate change. Their commission stays at 30% until Google extends the new structure to their markets, and the company has not published dates for that rollout.

Why now?

The timing follows Google's March announcement, made ahead of the conclusion of its long-standing legal disputes with Epic Games. Those battles put platform commission structures under sustained legal pressure and prompted the store economics reforms now landing in the three regions going first.

The regional sequencing suggests Google is applying the cuts where regulatory and legal pressure is strongest first, treating other markets as a second wave.

What to watch

The remaining question is the detail behind the additional discounts: how far the rate can fall based on revenue tiers, payment system choice and program participation. Google has not yet published those thresholds, and developers weighing alternative payment integrations will want that fine print before June 30.