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Apex Legends Set for 'Large Systematic Change' as EA Cuts FY25 Outlook

EA cut fiscal 2025 guidance for Apex Legends after Season 22 net bookings missed targets, with CFO Stuart Canfield citing an extended premium Battle Pass window. CEO Andrew Wilson rules out a sequel and commits to 'large systematic change.'

‘Apex Legends’ to Undergo ‘Large Systematic Change’ at EA After Missing Monetization Targets for Latest Release - Variet
‘Apex Legends’ to Undergo ‘Large Systematic Change’ at EA After Missing Monetization Targets for Latest Release - VarietAI-generated

Patch notes

  • Season 22 launched with new modes, a new map and new anti-cheat software, per EA's Q2 FY25 earnings call

  • Net bookings fell short after EA extended premium access across the entirety of the first half of the Season 22 Battle Pass

  • The second half of the Battle Pass released on Sept. 17 and restored prior-season spending conversion levels

  • EA lowered its FY25 outlook to reflect lower engagement than prior guidance assumed

  • Canfield expects Apex Legends to 'grow the business back' in 'the latter parts of early '26 and beyond'

EA cut its fiscal 2025 guidance for Apex Legends after the battle royale's Season 22 missed internal monetization targets, with net bookings for the quarter falling short of expectations tied to an over-extended premium Battle Pass window.

Speaking on EA's fiscal second-quarter 2025 earnings call Tuesday, CEO Andrew Wilson said the publisher has concluded that "large systematic change is required" to return Apex Legends to growth, ruling out a sequel in the near term.

"In the quarter, Season 22 of 'Apex Legends' launched with significantly more new features for casual and seasoned players alike, including more modes, a new map and new anti-cheat software," Wilson said. "Following changes to the battle pass construct, we did not see the lift in monetization we had expected."

What went wrong with the Battle Pass?

CFO Stuart Canfield attributed the shortfall to a structural change in how EA sold the Season 22 Battle Pass. The publisher extended premium access across the entire first half of the season rather than concentrating the paid offering earlier.

Net bookings "fell short of our expectations for the quarter as we extended premium access across the entirety of the first half of the Season 22 Battle Pass," Canfield said.

Spending patterns normalized after the second half of the Battle Pass released on Sept. 17, Canfield added, with conversion levels returning to those of prior seasons. EA has since revised the remainder of fiscal 2025 to reflect lower engagement than the prior guidance assumed.

Why no Apex Legends 2?

Asked by an analyst whether a sequel might be preferable to rebuilding the 2019-launched title, Wilson rejected the option, citing historical industry performance.

"The version two thing has almost never been as successful as the version one thing," Wilson said.

What does the overhaul look like?

Wilson described two parallel investment tracks for the existing game. The first focuses on expanding season-oriented content drops, which he said have grown progressively larger and driven strong sentiment among players.

The second track targets deeper mechanical change. "What we've also observed is a need for meaningful, systematic innovation in the game that fundamentally changed the way the game plays more broadly," Wilson said. "Our teams are working on that as well."

EA plans to keep iterating on content breadth while reserving larger gameplay-level changes for later cycles, an approach Wilson framed as managing the current trajectory of the business while still positioning the title as "a compelling franchise for us and an industry stalwart."

What's the timeline?

Canfield told investors the publisher expects Apex Legends to "grow the business back as we get through the latter parts of early '26 and beyond." That window sits outside the current fiscal year, signaling that any major systemic overhaul will likely land after fiscal 2025 closes.

What changes for studios and teams?

EA's framing positions the franchise as worth preserving through iteration rather than replacement. The directive keeps Apex Legends on a live-service operations path rather than a greenfield sequel project.

For live-service competitors, the Battle Pass misstep carries a measurable lesson. Spreading premium access across the first half of a season can depress bookings even when content quality holds steady. EA's Sept. 17 data point gives operators a clear threshold for when restabilization became visible.

Wilson closed his remarks by tying the franchise's prospects to community scale and brand durability rather than to a reset product. Investors will next read EA's fiscal Q3 results for confirmation of the revised trajectory.

via variety.com (Original)

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Staff writer covering marketplaces and e-commerce at Game Dev Wire.

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