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Saudi PIF Considers Folding EA Into Savvy Games Group: Bloomberg

Saudi PIF is weighing a merger that would fold EA into its Savvy Games Group unit alongside Scopely, per Bloomberg, with the deal conditional on Savvy first closing its $6B Moontown acquisition.

Patch notes

  • Bloomberg reported on September 10, 2026 that Saudi PIF is weighing a merger of EA into Savvy Games Group

  • Any deal hinges on Savvy first closing its $6 billion acquisition of Chinese mobile publisher Moontown

  • EA was taken private in August 2026 by a consortium including PIF, Silver Lake Partners, and Affinity Partners

  • EA reportedly faces $700 million in annual cost cuts under new Saudi ownership

  • Brian Ward stepped down as Savvy Games Group CEO after five years in early September 2026

Saudi Arabia's Public Investment Fund is weighing a merger that would fold Electronic Arts into its Savvy Games Group unit, Bloomberg reported on September 10, with any deal likely on hold until Savvy closes its $6 billion acquisition of Chinese mobile publisher Moontown.

The arrangement would consolidate EA, Scopely (developer of Pokémon Go) and other PIF-controlled gaming assets under a single corporate structure. PIF executives described the rationale as ensuring "better coordination between its assets," Bloomberg reported, rather than running multiple gaming subsidiaries independently. No final decision has been made, and talks remain preliminary.

The proposed combination follows EA's August 2026 acquisition by a consortium that included PIF, Silver Lake Partners, and Affinity Partners, the private equity firm affiliated with Jared Kushner. That transaction took the publisher, founded in 1982, private after decades on the public markets.

What would the combined PIF gaming portfolio look like?

Savvy Games Group launched in 2022 with roughly $38 billion in committed capital and has since assembled a portfolio that includes Scopely, ESL, FACEIT, and esports-adjacent assets. Brian Ward stepped down as CEO in early September, ending a five-year tenure during which the fund deployed capital across mobile, esports, and PC.

PIF's broader entertainment pipeline also covers a $7 billion Dragon Ball Z theme park in France. Sinking EA into Savvy would bring franchises including EA Sports FC, Battlefield, Need for Speed, Apex Legends, Madden, and The Sims into the same holding company, sitting alongside Scopely's Pokémon Go, Monopoly Go!, and Stumble Guys.

For studios, the strategic question is how PIF's preference for mobile-first live-service operations maps onto EA's traditional AAA console and PC roadmap. EA's leaked Iron Man project, glimpsed in late August footage and described by observers as a more polished evolution of Anthem's flying systems, illustrates the type of single-player premium work that could face reassessment under an owner focused on recurring in-app revenue.

What antitrust risks does the merger carry?

The hypothetical combination would likely trigger antitrust inquiries comparable to those Microsoft faced during the Activision Blizzard acquisition. That deal required concessions in cloud gaming and other markets before closing. Sinking EA's console and PC footprint into the same corporate entity as Scopely's mobile live-service operation could raise competition questions in sports licensing, casual puzzle, and adjacent categories where both companies already operate.

A separate Kotaku report placed Microsoft's payment at $250 million to settle an FTC lawsuit over the Activision Blizzard review. That figure offers a recent benchmark for what regulators could extract from a PIF-EA combination in the United States.

What changes for EA staff?

EA staff remain in the dark about the practical implications of the August takeover, according to Game Developer reporting cited by Kotaku. Studios under the EA umbrella expect significant headcount reductions tied to separate reported targets of $700 million in annual cost cuts under Saudi ownership.

For developers and contractors, the immediate operational questions are concrete: which announced projects advance to ship, which studios face consolidation or closure, and whether existing multi-year development contracts survive a transition. PIF has not publicly outlined integration plans, and EA's communications team has issued limited internal guidance since the close.

The next marker worth watching is the closing date for Savvy's $6 billion Moontown acquisition, the gating event Bloomberg identified for any EA merger discussions to formally advance.

via kotaku.com (Original)

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