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Netflix-WB Acquisition Could Surface Gaming IP Catalogue to Subscribers

Netflix's proposed Warner Bros. Discovery acquisition could surface a catalogue of licensed gaming IP to subscribers, even as co-CEO Gregory Peters called WB Games 'relatively minor' at UBS.

Netflix’s Warner Bros. Discovery acquisition could unlock valuable IP via gaming - GamesBeat
Netflix’s Warner Bros. Discovery acquisition could unlock valuable IP via gaming - GamesBeatAI-generated

Patch notes

  • The Netflix-WBD acquisition is expected to take 12 to 18 months to close, pending regulatory and antitrust approval.

  • Warner Bros. Discovery's gaming business accounts for less than 10% of company annual revenue but is described as consistently profitable.

  • Co-CEO Gregory Peters called WB Games a 'relatively minor' source of value at the UBS Global Technology Conference earlier this month.

  • WB's licensed catalogue includes Lord of the Rings titles such as 'Middle-earth: Shadow of Mordor,' Lego games, Mad Max and DC-developed franchises including the Batman: Arkham series.

  • Amazon holds television and film rights to Lord of the Rings; WB holds the game licenses, giving Netflix a path into the IP without contesting production rights.

Netflix's proposed acquisition of Warner Bros. Discovery could surface a catalogue of licensed gaming IP to streaming subscribers, even as Netflix co-CEO Gregory Peters publicly downplayed the games division's role in the deal.

Speaking at the UBS Global Technology Conference earlier this month, Peters described Warner Bros. Discovery's gaming business as a "relatively minor" source of value in the transaction. The deal is expected to take 12 to 18 months to close, with regulatory and antitrust approval emerging as key variables.

What gaming assets would Netflix inherit?

Warner Bros. Discovery's game portfolio extends well beyond its owned DC Comics and Wizarding World (Harry Potter) properties. The catalogue also includes licensed titles spanning:

  • Lord of the Rings games such as "Middle-earth: Shadow of Mordor"
  • Lego-licensed titles
  • "Mad Max" and other Warner Bros. film tie-ins
  • DC-developed franchises including the Batman: Arkham series

Although Amazon holds extensive television and film rights to Lord of the Rings, WB's licensed games would give Netflix a path into the Middle-earth IP without contesting production rights.

How valuable is WB's gaming business?

Warner Bros. Discovery's games unit accounts for less than 10% of the company's annual revenue, according to reporting on the deal, while remaining consistently profitable. Low share plus strong margin matches the bolt-on profile Netflix has historically targeted in non-core expansions.

Peters' framing sits in tension with outside expectations. Gareth Sutcliffe, analyst for games and technology at Enders Analysis, told GamesBeat that Netflix will seek to "upend traditional gaming models" by leveraging WB's IP library.

"Netflix will really want to upend traditional gaming models, not least core gaming and low-growth sectors, and work out how to do that with an amazing IP portfolio that has really proven its worth in the gaming space, particularly Harry Potter and Batman," Sutcliffe said.

What changes for studios and subscribers?

A cleared deal would fold WB Games into Netflix Games, the service's existing gaming tab. That creates a direct distribution path for legacy WB franchises that today sit across multiple external storefronts.

The acquisition also sharpens the streaming-IP contest Sutcliffe describes: "That's where they will be focusing on capturing and retaining subscribers, and competing against Disney long-term with a full stack of IP."

What regulatory questions remain?

Marius Adomnica, a partner at Segev LLP whose practice focuses on technology and video game law, cautioned that public statements from either side of the deal carry weight with regulators.

"It's always hard to know what to make of these statements, because the deal is going to take 12 to 18 months to close. There's still regulatory approval, and in particular anti-trust approval, which is going to be a big issue," Adomnica said. "So, whatever they say publicly, they know the regulators are going to hear it, and you have to keep that in mind."

Netflix would not monopolize the games market through the deal, given modest platform share and the presence of established console and PC publishers. Regulators will instead focus on bundling arrangements and exclusive licensing windows attached to flagship franchises.

David Hoppe, founder and managing partner of media and technology law firm Gamma Law, framed the strategic logic for the bundling push.

"For these platforms, it's not particularly about the type of IP; it's more about being able to offer users a broad experience," Hoppe said. "For me, as a consumer, it just feels like there's something wrong when you go to a platform looking for a major franchise and there's just absolutely nothing there on that IP."

The first concrete signal of how regulators value the gaming side of the transaction will come from any divestitures demanded around WB's licensed catalogue, particularly Lord of the Rings. Watch that line item as the deal moves through its 12-to-18-month review.

via go.gamesbeat.com (Original)

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Elena Vasquez

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Staff writer covering marketplaces and e-commerce at Game Dev Wire.

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