BALANCEb639rel/engines-tools2 min read

Meta launches Horizon Create and Studio for AI-driven mobile game development

Meta introduces Horizon Create, a mobile app, and Horizon Studio, a browser tool, both letting creators build 2D and 3D games via natural-language prompts and publish to Facebook, Instagram and Horizon.

Patch notes

  • Meta unveiled two AI-powered game authoring tools: Horizon Create (standalone mobile app) and Horizon Studio (browser-based editor).

  • Both tools run on the agentic capabilities of the Meta Horizon Engine and generate games with progression, difficulty balancing, art direction and multiplayer support.

  • Published titles from either tool are eligible for distribution across Facebook, Instagram and the Horizon platform.

  • Revenue paths for creators include in-game monetisation and access to the Meta Horizon Creator Fund; Meta disclosed no payment splits or fund size.

  • Both tools remain in testing, with broader access rolling out gradually through an early access waitlist.

Meta has introduced two AI-powered authoring tools — Horizon Create and Horizon Studio — designed to let users build, edit and publish 2D and 3D mobile games through natural-language prompts, both running on the agentic capabilities of the Meta Horizon Engine.

What's actually shipping?

Horizon Create is a standalone mobile app. Creators start from a blank canvas or a template, describe a game in plain language, play what comes back and iterate on the device. The app supports running multiple projects at once.

Horizon Studio is the browser-based sibling, built for finer-grained editing:

  • Visual scene editing
  • Asset swapping
  • Script parameter adjustment
  • Manual layout shaping

Both apps generate games with progression systems, balanced difficulty, art direction and multiplayer support, Meta said.

How do Create and Studio fit together?

Assets, systems and full iteration history travel between the two environments. A build started in Horizon Create can move into Horizon Studio for deeper edits, then return to the phone app without losing state. Meta positions the pair as a single authoring pipeline rather than two competing products.

That continuity matters for small teams, where loss of iteration context between tools is a common production cost.

Where do the resulting games run?

Published titles from either tool are eligible for distribution across Facebook, Instagram and the Horizon platform itself, Meta said.

Meta's discovery criteria add a curation layer:

  • Engagement signals
  • Stability benchmarks
  • Cultural relevance as judged by Meta

Games that clear those gates reach the same surfaces where Meta's existing app ecosystem already funnels consumer attention.

What does the money look like?

Two revenue paths exist for creators, Meta said:

  • In-game monetisation on published titles
  • Access to the Meta Horizon Creator Fund

Meta did not disclose payment splits, fund size or eligibility thresholds in the announcement.

When can teams get access?

Both tools remain in testing. Broader availability will arrive through an early access waitlist that Meta says is rolling out gradually. The company has not published a general release date, region list or pricing structure.

What signals should studios watch?

Three benchmarks will determine whether Horizon Create and Studio become production infrastructure or stay experimental: the speed at which the waitlist opens, the eventual disclosure of Creator Fund economics, and whether Meta publishes technical ceilings on what the agentic pipeline can output. The bet pairs mobile-first, conversational creation with captive distribution — and asks whether prompt-driven authoring can move from prototype volume into shipped catalog.

via developers.meta.com (Original)

Share this article:

More from Priya Raman

Priya Raman

Show full bio

Market editor covering media and advertising at Game Dev Wire.

134 articles