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Epic Games divests ArtStation and Sketchfab to KitBash
Epic Games has sold artist platform ArtStation and 3D publishing service Sketchfab to KitBash for an undisclosed sum, refocusing on Unreal Engine, the Epic Games Store, and Fortnite. CEO Tim Sweeney confirmed Fab will remain inside Epic.
Patch notes
Epic Games divested ArtStation and Sketchfab to KitBash for an undisclosed sum
Epic acquired ArtStation in April 2021 and Sketchfab roughly three months later, with both original prices also undisclosed
Epic cited focus on Unreal Engine, the Epic Games Store, and Fortnite as the rationale for the sale
CEO Tim Sweeney confirmed on X that the Fab marketplace, launched roughly two years ago, will remain under Epic's management
KitBash has not yet published transition terms for ArtStation subscribers, Sketchfab API users, or marketplace creators
Epic Games has divested the artist portfolio platform ArtStation and the 3D model publishing service Sketchfab, selling both to KitBash, the company confirmed this week. Financial terms of the transaction were not disclosed by either party.
The Cary, North Carolina-based publisher framed the divestiture as a refocus on three core properties: Unreal Engine, the Epic Games Store, and Fortnite. ArtStation first came under Epic ownership in April 2021; Sketchfab followed roughly three months later. Both original acquisitions were also completed for undisclosed sums.
Why is Epic letting go of ArtStation and Sketchfab?
The sale narrows Epic's surface area at a moment when the company's resource priorities run through engine development, the Epic Games Store monetization stack, and the live-service operations backing Fortnite. Exiting two community-facing platforms points to a return to first-party engine, store and game work over horizontal expansion into creator tooling.
KitBash enters the deal as the acquiring counterparty. The combined portfolio gives the buyer an artist showcase and freelance jobs network in ArtStation plus a hosted 3D model viewer, an embedded asset marketplace, and a large open library in Sketchfab. Both services historically drew traffic from game, film and visualization pipelines that depend on quick access to rigged models, environment kits and reference scans.
What stays inside Epic?
CEO Tim Sweeney addressed one open question on X, confirming that Fab, Epic's marketplace for Unreal Engine and creator economy tooling launched roughly two years ago, will remain under Epic's management. The clarification separated Fab from the divestiture and signaled that engine-native asset distribution stays inside the parent.
That distinction matters for studios already routing engine asset acquisition through Fab, and for licensees evaluating where to publish community work. By retaining Fab while exiting ArtStation and Sketchfab, Epic keeps a marketplace positioned closer to competing engine-side stores than either of the divested properties was. The move also keeps internal data flows — from marketplace telemetry into Unreal Engine roadmap prioritization — under Epic's roof.
What's next for KitBash?
Three operational questions now sit with the acquirer: continuity for paying ArtStation subscribers, behavior of the Sketchfab viewer and download API, and the future of cross-references between Sketchfab listings and Epic properties. KitBash has not yet published transition terms for creators, studios or integrator partners.
For shops shipping on Unreal Engine, near-term practical concerns are subscription continuity, marketplace payout schedules, and the link graph between Sketchfab embeds and downstream asset provenance. None of those answers have shipped publicly at the time of writing.
Worth watching next: whether KitBash files transition documentation before Epic's next developer-facing communication, and whether the seller reallocates capital toward Unreal Engine roadmap work, store operations, or Fortnite live-service investment in the year ahead.
via epicgames.com (Original)
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Staff writer covering marketplaces and e-commerce at Game Dev Wire.
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