AppLovin has applied for a temporary restraining order in a California court against Unity, alleging that Unity's Ad Quality SDK harvested advertising performance data tied to AppLovin's network and used it to train competing machine-learning models.

What does AppLovin say Unity took?

The complaint targets Unity's Ad Quality SDK, an instrumentation layer mobile publishers integrate to surface diagnostic and anti-fraud signals. AppLovin claims the SDK collected data on ads won and served through AppLovin's mediation stack, then routed that signal into infrastructure competing with AppLovin's own advertising business. If a California judge grants the restraining order, Unity would be barred from continuing to process that data pending a fuller injunction hearing. The filing does not specify a damages figure. The case matters beyond the two named companies: many live mobile titles ship with Ad Quality integrated, and any mandated SDK removal would force engineering work on shipped builds across iOS and Android.

How much is SpecialEffect aiming to raise?

The UK charity's annual One Special Day promotion went live last week across participating mobile titles including Hay Day, Golf Clash and Subway Surfers. SpecialEffect, which adapts games and consoles for players with physical disabilities, set a fundraising target of more than £500,000 for this year's campaign. Players can support the charity through in-game activations inside the participating titles during the window.

What does the EU Kids Act ask of studios?

Policy analyst Veronica Perez Lima of Flux Digital Policy has outlined what the proposed legislation would mean for games companies. The law does not set a default minimum age for games, but requires a high level of privacy, safety and security for minors with or without an account. Features the proposed law would bar for children must be unlocked for adults only after age verification that goes beyond terms-of-service self-reporting. For European publishers, the operational lift is a verification pipeline at the per-feature level — chat, certain monetisation patterns, profile visibility — rather than a single gate at account creation.

Which publishers is the EU CPC targeting?

Europe's Consumer Protection Cooperation Network is taking "coordinated actions" against a number of top games companies, including King, Supercell and Mojang, examining compliance with virtual currency principles the network announced last year. Those principles call on publishers to display the real cost of microtransactions at the point of sale. For live games already shipping currency packs, the operational question is whether existing in-store surfaces meet those disclosure requirements, or whether new UI must be designed into the purchase flow. Coordinated action under the CPC framework means national authorities across member states run the probes in parallel rather than through a single Brussels-led procedure.

What does Leus' Cohort Purchasing platform offer?

Mobile UA financing and analytics outfit Leus has launched a Cohort Purchasing platform aimed at studios that cannot fund user acquisition against observed LTV in real time. The company said it can evaluate unsaturated cohorts from as early as day seven, letting studios underwrite acquisition against early retention and monetisation signals rather than the longer observed windows that typically gate cohort-based financing. The product is positioned for studios on thin working capital that need earlier financing decisions.

The CPC's enforcement timeline and the AppLovin restraining order hearing are the two procedural dates worth watching this month.